Where do 80% of young people get financial advice? Forbes consultant

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You possibly can browse Reddit for the most recent information and opinions. Or, you may bask in lip-syncing movies on TikTok. However a lot of Individuals ages 18 to 41 are turning to social media for one thing extra severe — recommendation about bank card debt and different monetary issues.

A survey commissioned by Forbes Advisor and carried out by market analysis agency Prolific discovered that 79% of millennial and Gen Z members have gotten monetary recommendation from social media.

However ought to millennials, Gen Zers, or anybody else depend on social media to information their cash selections? Opinions amongst private finance professionals are divided.

Fundamental survey outcomes

  • 79% of Individuals who’re millennials or Technology Z have gotten monetary recommendation from social media
  • 76% imagine that monetary content material on social media has made speaking about cash much less taboo
  • 62% really feel empowered by their entry to monetary recommendation on social media
  • Reddit and YouTube are essentially the most trusted platforms for getting monetary recommendation
  • 50% bought paid as a direct results of the monetary recommendation they obtained on social media

Do you have to belief private finance recommendations on social media?

Licensed retirement planning marketing consultant Jake Falcon, founder and CEO of Falcon Wealth Advisors, is skeptical about following the monetary recommendation unfold on social media platforms.

“There are just a few educators who can converse to common recommendation, however the actuality is that everybody is totally different and what applies to 1 particular person could not apply to a different,” says Falcone. “The large drawback of getting recommendation on social media is that the particular person giving the recommendation is probably not certified to take action.”

However, licensed monetary planner Brian Walsh, director of economic planning at on-line monetary platform SoFi, would not imagine in ignoring all private monetary data you come throughout on social media. For instance, in the event you observe the best individuals on Twitter, you may discover “helpful and numerous” details about private finance, he says.

“Social media tends to get a nasty rap in terms of private finance, nevertheless it’s very unfair,” says Walsh. “Thankfully, the great examples of sound monetary recommendation on social media outweigh the unhealthy. You simply should know the place to look and the best way to distinguish between the 2.”

Social media platforms are inundated with speak about cash

The overwhelming majority of millennials and Gen Zers say they get monetary recommendation from social media. However the place do they most frequently acquire monetary data? Millennials desire Reddit, whereas Gen Zers desire YouTube.

Virtually 7 in 10 of these surveyed (69%) obtain cash recommendation on social media at the very least as soon as every week, and 1 in 4 come across it every day.

Social media sources the place younger individuals obtain monetary data

Essentially the most dependable social networking website for monetary data

Walsh says there isn’t any barrier to viewing and absorbing monetary data on social media platforms.

“It signifies that individuals can simply present and entry data. However in terms of one thing as vital and sophisticated as private funds, it worries me as a result of there isn’t any one-size-fits-all strategy,” he says.

As such, social media can heighten unhealthy and irresponsible approaches to reaching monetary objectives, particularly because the particular person giving monetary recommendation is probably not certified to take action, Walsh says. Within the survey, solely 31% of millennials and Gen Zers frequently test the expertise and {qualifications} of individuals they supply monetary recommendation on social media.

Exterior of social media, individuals surveyed primarily get monetary recommendation from household (35%) and web searches (33%). Using monetary advisors is comparatively uncommon (11%).

Walsh recommends LinkedIn and Twitter as the very best social media sources for dependable private finance insights.

These two platforms permit individuals to supply context, which is essential in terms of private funds. Different platforms have a tendency to supply content material that’s a lot shorter and sometimes lacks context.” “I stress context as a result of there aren’t quite a lot of absolutes in private finance.”

Utilizing social media for budgeting suggestions, not ‘get-rich-quick’ schemes

As you browse social media platforms, a sequence of economic matters pop up, similar to inventory and bond recommendation (the preferred subject monitored by respondents, at 57%), debt discount suggestions or retirement financial savings suggestions. The 2 least standard matters amongst these surveyed had been get-rich-quick schemes (11%) and borrowing cash (7%).

Varieties of recommendation younger individuals obtain on social media

Half of the individuals surveyed stated they made cash as a direct results of monetary recommendation on social media, however 28% stated they misplaced cash.

“Sadly, anybody can submit something on-line with out penalties — together with unhealthy or inaccurate recommendation about cash administration,” says licensed monetary planner and authorized personal wealth advisor Rick Nutt, a senior wealth advisor at LourdMurray. “I am a regulated advisor. There are some issues I simply can’t say, and for good cause. You do not get that filter on-line.”

Falcon recommends relying solely on social media for common training about monetary issues, after which searching for in-depth recommendation from a licensed monetary skilled.

Licensed monetary behaviorist Kara McSud, managing director and CEO of non-public finance platform Cash Habitudes, notes that younger adults could also be extra more likely to observe the recommendation given by individuals of their very own era than different generations. However generational recommendation comes with a dose of warning.

“Gen Zers adore influencers, a lot of whom receives a commission to advertise monetary recommendation, similar to recommendation on cryptocurrency,” says Macksoud. “What these influencers are forsaking is the danger and understanding wanted to handle most of these investments.”

Monetary recommendation on social media is a boon for traditionally deprived individuals

Whereas monetary professionals urge excessive warning in adopting monetary recommendation from social media, 78% of these surveyed imagine they’ve better entry to monetary recommendation now than they’d have as a part of earlier generations due to their id, similar to race, gender, or earnings. .

Within the survey:

  • 72% of black respondents imagine that their race has traditionally been a barrier to acquiring monetary recommendation
  • 65% of girls really feel the identical about intercourse
  • 57% of individuals incomes lower than $35,000 say their financial scenario would have been a barrier to getting monetary recommendation

In the meantime, greater than three-quarters (76%) of millennials and Gen Zers imagine that monetary content material on social media has made speaking about cash much less taboo, and 62% really feel empowered by their entry to such data on social media platforms, together with In it 75% are blacks.

As well as:

  • 73% reported that social media has improved their monetary literacy
  • 66% imagine they’re extra financially literate than earlier generations
  • 66% imagine they’re extra financially literate than their dad and mom of the identical age

Though social media has made monetary counseling extra democratized, licensed monetary planner Carl Holubowich, director of Armstrong Fleming & Moore, warns that younger individuals must be looking out for monetary scams pushed by social media.

In a 2022 examine, the FTC famous that amongst 2021 fraud experiences that point out the age of the sufferer, Individuals ages 20 to 29 accounted for 41% of fraud losses, in comparison with 18% for individuals ages Between 70 and 79 years previous.

“Anybody can grow to be a sufferer of fraud,” says the US Division of Justice. “Scammers don’t double-down on an individual due to elements similar to an individual’s age, monetary scenario, training stage, gender, ethnicity, tradition, potential or geographic location. In actual fact, perpetrators of scams typically goal particular teams based mostly on these elements.”

In 2021, greater than 95,000 individuals reported losses of practically $770 million as a result of fraud that began on social media platforms, in line with the Federal Commerce Fee. These losses accounted for a couple of quarter of all fraud losses reported in 2021. These numbers have prompted the Federal Commerce Fee to explain social media as a “gold mine for fraudsters.”


Social media is not going anyplace, in fact. However neither does the presence of economic recommendation – and scams – on social media platforms.

With that stated, social media has damaged down some boundaries in private finance. Many millennials and Gen Zers say that platforms like Reddit and YouTube have made the subject of cash much less taboo, boosted their emotions of empowerment and, in some instances, made extra money.

Nevertheless, millennials and Gen Zers ought to maintain their guard up in terms of monetary recommendation on social media on matters starting from shares to cryptocurrency. In any case, the survey discovered that only one in 3 individuals between the ages of 18 and 41 had checked out sources of economic recommendation on social media.

“Be skeptical,” Knott advises. “As an alternative, strategy the fabric with an analytical eye, asking your self if this is smart or if one thing simply would not add up.”


This on-line survey of 1,009 American adults, Millennials and Technology Z, was commissioned by Forbes Advisor and carried out by market analysis agency Prolific. The error charge was 3.1 factors with a confidence of 95%. Knowledge collected January 4-6, 2023.

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