What is it and how does it work?

If your business is not focused on improving voice search, you may lose sales.

The gradual rise and dominance of voice search in the search engine landscape cannot be ignored.

Smartphones, smart speakers, cars, smart TVs, smart home components, wearables, and other connected devices and devices are on the rise.

They provide a level of comfort that the modern consumer craves.

A simple press of the button, followed by oral recitation of the phrase, can produce immediate results.

Speech recognition technology has made our lives easier and shopping easier.

More consumers are realizing the benefits of using a virtual assistant to meet their needs.

Forecasts predict that by 2024, the number of digital voice assistants will reach 8.4 billion units. This number is higher than the world population.

in addition to, Almost a third Residents of the United States have a smart speaker device.

Before we dive into tips for improving voice search technology, let’s first explore what voice search is and its origins.

What is voice search?

Voice search removes a layer of effort, enabling consumers to take advantage of technology to answer a question or simply to find out more information about a topic.

The voice search function works with Automatic Speech Recognition (ASR) to convert voice signals into text.

This voice recognition technology allows users of smart devices to search simply using their voice.

Voice search technology will then translate the spoken words into text.

Then, the search engine uses the text as if it were a standard search query and delivers relevant search results.

over time, machine learning It improves a better understanding of natural human language and the intent of the researcher to show the best possible results.

Artificial Intelligence (AI) assists personal voice assistant devices with voice quality, improved battery life, and voice control. natural language processing Improvements continue to better understand end-user questions and commands.

How does voice search work?

Voice search is complicated.

However, having a basic understanding can help guide your endeavors to improve voice search.

Anytime a voice search query is made, the voice search assistant will in turn:

  • filter votesensuring that it focuses on the voice query away from background noise.
  • Digitizing the voice search queryConverting sound waves into digital data.
  • Do an audio analysis By processing digital data.
  • Connect to external data sourcessuch as a Google search, to find and provide relevant answers.
  • translate information To satisfy the intent of the researcher.
  • Pattern recognition and query comparison to the samples in the database.

Who are the top smart speaker operators?

Virtual assistants dominate the global smart speaker market in 82% market share. Wireless speakers come in second place, followed by other devices.

However, it’s important to keep in mind that most voice searches happen on mobile devices, not smart speakers.

The Most owned smart speaker devicesin order of popularity, include:

  • Amazon Echo (20.8%).
  • live google (8.1%).
  • Aharon (5.2%).
  • HomePod (2%).

Among the major players in the Voice Search Market are:

  • Amazon.com, Inc.
  • Apple company
  • Avnera Corporation.
  • Baidu, Inc.
  • Deutsche Telekom AG.
  • Fabrik.
  • Meta Platforms, Inc. (Facebook)
  • Alphabet Inc. (Google)
  • sound jam.
  • cacao.
  • Lenovo Group Limited.
  • LG Electronics Inc.

In terms of the leading countries, China and the United States are the largest smart speaker markets.

China accounts for more than 40% of global smart speaker shipments, while 30% of shipments go to the United States.

A Brief History of Google Voice Search

Voice search may seem like it’s just starting to cross the gap, but its origins go back more than 70 years.

Audrey, in fact, was The first voice recognition device It was created in 1952.

Audrey pioneered Bell Laboratories in recognizing numbers that are spoken with one voice. Paved the way for voice search technology.

Fast forward to June 14, 2011, when Google announced at its Inside Google Search event that it would begin rolling out voice search over the coming days. At the time, the world didn’t know how voice search would revolutionize how we find information.

More than a year later, on October 30, 2012, Google released a new Google Search app for iOS. This app features Google Voice Search functionality optimized to compete with Apple’s Siri voice assistant.

By May 2016, 20% of Google app searches performed by voice. By 2018, 27% Of the world’s Internet users use voice search on a mobile phone.

How is voice search different from traditional search

It can be said that voice search delivers faster results than if the researcher were to use his mobile phone or desktop computer to type in a query.

In addition, how the researcher connects to the voice search device will be different than if he will write the same informational need.

Voice search users often speak in a more conversational and natural tone as if they were talking to a friend. They are likely to use long tail keywords in their query.

For example, when searching for an optometrist, potential customers could perform a voice search query for “Where can I find an optometrist near San Francisco’s Hight Ashbury neighborhood?”

Mobile users conducting a search can type the phrase “ophthalmologist near me” into the search bar.

Both location-based search queries will return related search results, however, as you can see, one is more specific (and longer) than the other.

How is voice search different from traditional search

Now that you are equipped with the history of Google Voice Search, the difference between a voice search query and a traditional query, and a breakdown of the use of smart devices, let’s dive into the strategies for optimizing voice search for your site.

Leverage SEO best practices

Follow standard SEO best practices when crafting content for your web pages.

This includes optimizing your title tags, using coding scheme To target coordinated results, and integrate long tail keywords In your content, and more.

Above all, your content should be relevant and useful to the reader.

Potential customers want instant answers, and if they can’t find that within a few seconds of reading your content, the vast majority will look elsewhere.

Create a list of questions before crafting your content to make sure each one is addressed. Avoid fluff and focus on providing the best information possible.

Put this information at the top of your article instead of having potential customers browse through your content to find what they need.

It can be found everywhere researchers are looking for

Your content should be indexed everywhere that customers search, especially on major platforms like Google Search, Google Maps, and Apple Maps.

Your voice search query will likely have a local intent, and the first place they might find you is your local business listing.

In addition, the file Google Business Profile (Formerly known as Google My Business) should be completely accurate with up-to-date information, because this is a popular place where potential clients will find your business.

At a minimum, your business must ensure that the following are correct on your local listings:

  • Trade Name.
  • Job description.
  • Tabuk.
  • Phone number (a number where phone calls are directed to a real individual).
  • characteristics.
  • Opening and closing hours.
  • Reviews (and review responses from business owners).
  • A link to your local landing pages or to book a service.

Create a FAQ page

Create a FAQ page A great idea for brands, as it provides the end user with a quick answer to common questions.

Many voice search users have a question that they need to solve. The Frequently Asked Questions page provides answers to those frequently asked questions from customers.

Start with the questions the customer service team receives most often. You can also get your questions from the Google Q&A section of your site’s business listing.

Take advantage of the FAQ Scheme characterization To improve your chances of appearing in a featured snippet on search and reaching the right users.

Do a constant search for keywords

Keyword search It is not a one-time digital marketing strategy.

Instead, it entails constantly reviewing and fine-tuning to achieve maximum results.

When thinking about which keywords to target, consider how the consumer will conduct a voice search query. They are likely to ask a question.

Keyword research tools, such as souffle or the answerIt can show you the most common questions that consumers ask about the primary keyword.

Your in-house team also serves as a great source of question ideas.

Google search is another major place to find question ideas. Simply type your keyword into the search bar, and Google will automatically populate a list of ideas.

For example, if you are a women’s retail store and are looking for questions to target, you can write [cocktail dresses]. A list of popular search terms will appear below your search.

Example of cocktail dresses from a Google searchScreenshot of Searching for [cocktail dresses]Google, September 2022

If you simply add the beginning to a question in the search query, [where cocktail dresses]Google will display different keyword suggestions for questions.

Cocktail dresses from Google search with example questionsScreenshot of Searching for [where cocktail dresses]Google, September 2022

Also keep in mind that many voice search queries are of a conversational nature. If you are also not targeting long keyword terms, you will miss out on a lot of voice search queries.

Make sure your site is mobile friendly

I found google More than a quarter of the globe Voice search is used on a mobile phone.

If your site isn’t mobile and easy to search, your customer experience is flawed.

To create a seamless customer journey across all your Voice Search compatible devices, you must ensure that your user experience remains consistent, no matter how or when they interact with you.

To create a mobile-friendly experience, make sure you stick to the following basics:

  • Building responsive pages for mobile.
  • Create content to be more readable on smartphones, such as short texts and subtitles.
  • Make your site design simple and intuitive.
  • Display your calls to action at the top of the page.
  • A photo service that is optimized for mobile.
  • Reduce page load time quickly.
  • Put your contact information in a prominent place.
  • Test your content to ensure that it can be displayed correctly on various devices, platforms and operating systems (eg Apple and Android devices)

closing thoughts

Voice search has always been iterated and tested to be as fast and time-saving as it is today.

Although it has been 70 years since the setting, it will continue to grow and improve over time.

Brands must adapt to the increasing use of digital assistants and voice recognition technology to adapt to consumers’ growing need for convenience.

If your brand doesn’t adopt a voice search strategy, that’s the day you get started.

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Featured Image: Camazon Studio/Shutterstock

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