Golden State Warriors guard — and I’m going to get that out of the way now, my current favorite in the NBA — Klay Thompson was watching ESPN that day, and he didn’t like what he saw.
in a day clip NBA today, the hosts were interviewing a man known legally as Ronnie Singh. Singh, a longtime employee of 2K, was known simply as the “Digital Marketing Director” of NBA 2K series, but with the increase in popularity of these games—They were also implicated in the worst abuses of influencers and brand culture—He is now simply ‘Ronnie 2K’, the public face of the entire franchise.
If there is a statement that needs to be made about the game, it says it, and if there is an interview that needs to be done, it is the person who appears in front of the camera. The guy has almost a million followers on Instagram, and he can be seen at all the fancy parties of brands, networks and players.
Which is what he was doing on ESPN yesterday, answering softball questions about things like skill ratings and whether any NBA players tried to bribe him to increase his stats (Answer: yes, often). Here’s how the clip went according to Singh’s Instagram:
The best part came next, when Thompson took the comments to call Singh a “clown,” saying “I thought the NBA on ESPN meant covering some of the best athletes in the world? Not interviewing a promoter…doing ESPN better.”
Please note that this spicy beef jerky didn’t magically appear overnight. Fittingly, since Singh’s appearance has touched on player ratings, Thompson took to social media last month to disagree with his own ratings in NBA 2K23with a vomiting emoji next to his three-point rating of 88 — which is good 2nd place in the entire league– and tell 2 k 23 The “Put Some Respect To My Name, Homeless People” team.
As Singh explains in yesterday’s ESPN segment, that’s a good rating, skewed only because Thompson’s teammate Steve Curry broke the three-point game historically so much that the 2K ratings have to move like that to accommodate it. But players’ passion for sports because of their stats is nothing new. I remember working at EB Games in 2003 and some guys from my National Rugby League club (Raiders of Canberra) They entered and were Angry by their own ratings, and that was 19 years ago; This sticking point has only gotten worse in the decades since now that players can complain directly to developers via social media.
Well, yes, Thompson –A serial grumbler who also felt insulted that he didn’t make the NBA Top 75 Player of All-time list—She’s mostly just broadcasting a small complaint on Instagram. But I also think that with his recent comments, about ESPN interviewing “a promoter,” he was interested in something.
This game is not about video games anymore. It works outside those narrow confines. This is modern sport, this is money streamed, this is branding, this is content, this is raw, naked greed. For 2K23 basketball is just the ship, the excuse. There is no more accurate example of the excess dysfunction of modern life and its broken markets than the tired old video game. There are a few other AAA chains that have been identified by their major role in financial earnings calls.
that’s what I am talking about. The video game, broadcasters, and the league itself are so intertwined that it’s hard to see where they separate. For the NBA, that’s great news, for ESPN, it’s a business necessity and NBA 2K The series is one of the biggest reasons why it’s so hard to be around. It’s annoying that Thompson’s comments come across as sour grapes, then, because he has a point, it’s disgusting!