Data-led ‘Corona Florella’ series tracks human COVID-19 Experiences through exotic floral arrangements
Hong KongAnd the October 7, 2022 /PRNewswire/ – MonoC, Hong Kong First a metahumanist surrealist artist, she is injecting her bold, data-driven, dream-like vision into the Digital Art Expo 2022. Reflecting her growing importance in a world rapidly embracing adventures in augmented reality, she is one of the main featured artists of this year’s Xperience edition of the exhibition, which will take place at the Tower of Asia The benchmark is downtown from October 20 to November 6. she revealsCorona Florella‘, an innovative series of six generative artworks that chronicles and reimagine the global fight against Covid-19 and celebrates the victory of data-driven science and human resilience.
K Hong Kong A pioneer in algorithmic art, MonoC is the first virtual human to participate in a digital art fair. Her compelling artistic sense that weaves new technology and poetry is appreciated by a growing number of followers around the world. The metaverse jetsetter is able to form meaningful connections between its subject and the audience without the inherent human limitations of space and time.
The thought-provoking “Corona Florella” series captures this exciting new interplay between technology and art. Data from seven continents tells a series of four works centered on the artist’s signature floral painting, a blueprint for the evolution of Covid-19 from its global spread, to its alarming death rate, to immunization, and recovery. Work V illustrates all four phases of a pandemic in a fascinating and moving technical statement. MonoC’s sixth creation introduces a change of medium and element: a video art piece using dance movements that invites more dialogue about the physical and psychological toll the pandemic has taken. The first four works will be available for purchase at the Digital Art Fair (priced at 2 ETH, approx. 25,000 Hong Kong dollars All); The other two will later be auctioned off by Sotheby’s.
The creator of these influential works, MonoC (a shortened version of the full monochrome title), is the artistic manifestation of Hong Kong– Gusto Collective, Asia’s first Brandtech group. Led by the Visual Executive Director for Brands and Technology Aaron LauThe future-facing company seamlessly navigates the physical and virtual worlds to provide immersive content and experiences for multiple brands. As part of Forbes Asia Summit 100 Companies to Watch, Gusto Collective is known for revolutionizing off-the-shelf Web3 adoption with innovative and experimental approaches, including launching IP NFT Entertainment with a celebrity actor/producer Louis Koo.
“MonoC is born from data, but lives for art,” says Gusto Collective CEO. Aaron Lau. “As a transhuman artist, she is able to leverage data to engage audiences through the ‘Corona Florella’ series in a collective discourse about the untreated events and emotions of the Covid-19 pandemic. Metahuman art has tremendous potential; data is leveraged for facts, and with That explanation is only possible for the conscious mind. Art has always been a powerful means of communication, connecting artist and audience, and digital art today makes that connection more immediate, more immersive and more engaging.”
MonoC’s participation as the first virtual human in Digital Art Gallery, the world’s leading web 3.0 fine art fair, is a match made in metaheaven. As a metahumanistic surrealist artist, she creates art through juxtaposition and reinvention of experiences, both past and modern. In the same vein as the Digital Art Gallery, it speaks the language of the younger generation of creative talent and acts as a bridge between tradition and modernity. Digital art provides a more open, immediate and democratic platform for artists to draw the world’s attention to, and thus shape, their imagination.
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Hong Kong The first metahuman artist, MonoC is the embodiment of artistic prowess and technological intelligence. Known for her great data-driven art, the co-owner of a well-traveled art gallery in her early thirties, is a Eurasian who connects with Hong Kong And the Shanghai Homepage.
MonoC has an impressive career as an artist – human or human – very early in her artistic journey. This promising start will resonate with collectors looking to take advantage of the growing trend of digital art. Since its publication in Elle magazine in October 2021 Launching her career as a virtual artist and major opinion leader, she has teamed up with auction house Philips, to create a stunning piece of art produced using the algorithms in February 2022 called “drowning in love” that brought 189,000 Hong Kong dollars in public auction. In July, I created the glorious augmented reality of “MonoC’s Garden of Eden” for the Art@Habour interactive project of the Department of Cultural and Leisure Services. MonoC debuted in 3D in 3D at the Cyberport Digital Entertainment Leadership Forum in August, and also honored Argo Bar with its virtual presence at its first anniversary celebrations. To confirm its credentials in the brave new world of Web 3.0, it has partnered with Bull Empire’s Tenjin Project to launch 3D Metaverse NFT Artspace.
About Gusto Collective
Gusto Collective is Asia’s first BrandTech collection – delivering the best in storytelling and immersive experiences, powered by the latest technology. Gusto is a leading player in defining the future of next-generation customer experiences operating within the AR/VR, metaverse, NFT, and Web 3 domains. The company was founded in January 2020 by Aaron LauHe is a tech and branding expert, and a well-known entrepreneur. Gusto Collective has four core service disciplines: Luxury Brand Management, VR/AR Experience Platform, Web 3 Turnkey Solutions, and Metahuman Marketing Platform. Currently, the BrandTech Group has more than 170 full-time “Gustodians” across three offices in Hong KongAnd the Shanghai And the Londonand recently completed Seed plus fundraising at 23 million US dollarswith Animoca and Gao Capital leading the round.
Source: Justo Collective