In Pittsburgh, augmented reality is changing the way stories are told

PittsburghAnd the September 8, 2022 / PRNewswire / – Added Pittsburghis a digital storytelling platform developed by Joe Zeff Design to help people fully experience Pittsburgh Through augmented reality, it is launching today.

Augmented Pittsburgh is a digital storytelling platform to help people fully experience Pittsburgh through augmented reality.  QR codes across the city unlock virtual experiences.  The QR code in the image can be scanned with any mobile phone to show a hologram of Joe Ziv designed by Joe Ziv demonstrating the first of its kind citywide platform.

Augmented Pittsburgh is a digital storytelling platform to help people fully experience Pittsburgh through augmented reality. QR codes across the city unlock virtual experiences. The QR code in the image can be scanned with any mobile phone to show a hologram of Joe Ziv designed by Joe Ziv demonstrating the first of its kind citywide platform.

booster Pittsburgh Developed by Joe Zeff Design, a pioneer in interactive storytelling and augmented reality.

Augmented reality blends virtual objects with the real world when viewed through a mobile phone. The technology was deployed by Pokémon Go, an augmented reality app that has been downloaded more than 500 million times after its launch in 2016. Since then, augmented reality has evolved so that users no longer need to download an app, and can access experiences using QR codes. Text messages and hyperlinks.

Pittsburghers woke up this morning to their first enhanced Pittsburgh experience, promoted on the front page of the Pittsburgh Post-Gazette. After the readers scan the QR code, the sports writer Jerry Dulac It appears on the screen as if it were in the same room, small enough to stand at the breakfast table. His report on the Pittsburgh Steelers, delivered exclusively through augmented reality, is part of a new weekly series called The Acrisure Fan Advantage that will run throughout the football season.

To try it out for yourself, visit post-gazette.com/acrisurefanadvantage

More activations are planned this fall. booster Pittsburgh It will publish QR codes across the city in partnership with POGOH, the citywide bike sharing program. Augmented reality experiences at 38 stations will help residents, visitors, and college students better understand how to access bicycles. The button at the bottom of the screen will help users download an app to purchase a membership or ride plan.

Later this year, a partnership with Comcast and August Wilson African American Cultural Center will place enhanced Pittsburgh experiences inside Xfinity Stores. QR codes on stickers will unlock augmented reality experiences Tony MurphySenior Vice President of the Keystone Region at Comcast, and Janice Burley WilsonPresident/CEO of AWAACC, to introduce Xfinity customers to AWAACC and the many ways Comcast supports communities across the region.

booster Pittsburgh been conceived Joseph, president of Joe Zeff Design. Joe, the former chief graphics officer of TIME magazine, has been a pioneer in interactive storytelling, designing and developing some of the world’s first iPad apps and emerging as a leader in augmented reality.

“Augmented reality is a great way to tell stories,” Ziv said. “We can use QR codes or text messages to put a real person right in front of you to tell you something you might not already know. We can showcase our amazing city by providing more ways for Pittsburghs to share their amazing stories.”

Since moving from New York City Last fall, Joe Ziv Design partnered with several Pittsburgh Companies and organizations to publish augmented reality experiences. Last week, 70,622 fans were broadcast on national television West Virginia House Football game – biggest crowd ever attend a Pittsburgh Sports event – The opportunity to experience augmented reality was made by sending a text message to a phone number displayed on the scoreboard.

For fan experience, text JOE to +1 (412) 752-1752.

“Augmented reality is magical,” said Ziv. “We can bring posters and murals back to life. We can put artists, singers and dancers on every street corner. We can take you inside buildings without ever leaving the sidewalk. We can deliver experiences anywhere and everywhere, to show people in Pittsburgh And around the world what makes this city special.”

For a demo, scan the QR code at augmentedpittsburgh.com, type the word into a text message Pittsburgh To +1 (412) 752-1752, or go directly to qrco.de/augpgh on your mobile phone.

For more information about augmented Pittsburgh, or to discuss ways to take advantage of augmented reality to help your company or organization sell, market, or communicate more effectively, contact Joseph at joe@joezeffdesign.com.

Today's Pittsburgh Post-Gazette front page shows sportswriter Jerry Dulac holding a QR code that kicks off an augmented reality experience called The Acrisure Fan Advantage.  Every Thursday during the NFL season, a Post-Gazette sports writer reports on the Steelers' next game using augmented reality.  Acrisure Fan Advantage is part of Augmented Pittsburgh, a digital storytelling platform developed by Joe Zeff Design to help people fully experience Pittsburgh.

Today’s Pittsburgh Post-Gazette front page shows sportswriter Jerry Dulac holding a QR code that kicks off an augmented reality experience called The Acrisure Fan Advantage. Every Thursday during the NFL season, a Post-Gazette sports writer reports on the Steelers’ next game using augmented reality. Acrisure Fan Advantage is part of Augmented Pittsburgh, a digital storytelling platform developed by Joe Zeff Design to help people fully experience Pittsburgh.

As part of Augmented Pittsburgh, QR codes on POGOH bikeshare stations throughout Pittsburgh will initiate augmented reality experiences to help residents, visitors, and college students better understand how to access bikes and download the app required to purchase a membership or ride plan.

As part of Augmented Pittsburgh, QR codes on POGOH bikeshare stations throughout Pittsburgh will initiate augmented reality experiences to help residents, visitors, and college students better understand how to access bikes and download the app required to purchase a membership or ride plan.

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Source: Joe Zeff Design, Inc.

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