How Cloud Storage is Used by BMG, UConn Health, VBO Tickets, Sesame Workshop, and Ankabut: Case Studies

As companies face challenges with storing data, many are looking to the cloud for help.

They do this in part to reduce local server dependence and take advantage of cloud-based services and usage-based pricing models.

The five case studies below illustrate how organizations in different industries use cloud storage.

1. BMG

BMG is a Berlin-based music company that deals with recording and publishing for new and established artists. The strong popularity of streaming services required that BMG managers find an updated method for calculating royalty payments. Getting money means accurately knowing when, where and how someone heard a song. BMG offers a dedicated artist service to help with this.

“We make sure that everyone uses our customers’ music He knows who should pay him Sebastian Hentschell, chief information officer at BMG, explained that the associated royalties, and then we collect and share those royalties quickly and transparently.

BMG offers a web portal that mobile app artists can use to see real-time royalties and collect payments. Gaurav Mittal, Vice President of Technology Group at BMG, discusses how difficult broadcasts can lead to royalty calculations.

“One CD sale is equivalent to about 1,500 streaming songs or plays,” Mittal said. “This means that IT departments have to process 1,500 times the amount of data to calculate payments to artists, and this makes scalable micropayment processing critical.”

BMG used on-premises data storage until 2019, but the leaders realized it was time to move to cloud computing to stay competitive.

“With our on-premises infrastructure, we would have hit a ceiling within a few years. We were still able to process royalty payments for our customers, but it was increasingly time consuming and expensive,” Mittal said. From our infrastructure, we decided to move to Google Cloud.”

Mittal said this cloud computing project will be finished ahead of schedule, and it’s already making equity processing teams more productive. It can self-serve needed analytics without waiting for help from IT teams. This move also allows BMG to spend more time focusing on helping artists.

industry: Music

Cloud storage products: Google Cloud Storage and Cloud SQL


  • 75% reduction in income tracking workloads
  • Improve employee satisfaction and productivity
  • Capacity to process 1500 times more data

2. UConn . Health

The UConn Health system contains a teaching hospital and three schools, as well as 5,000 employees and 3,000 medical researchers. It’s easy to see how this presence will make leaders think about cloud storage solutions. However, any cloud computing service on the shortlist should prioritize security. protection Data and business content essential Strong security on the cloud.

Commvault was one of the leaders in the service provider companies that were selected to achieve their goals.

“Instead of building a $20 million secondary data center, we decided to use more hosted services,” said Michael Katerini, assistant vice president of UConn Health. “With its ability to Protect data across multiple sites And across multiple platforms, Commvault was key to enabling this change. “

UConn Health aspires to turn laboratory insights into actions that lead to positive clinical outcomes. Thus, people need the ability to retrieve and analyze large amounts of information on demand. The organization now has a hybrid cloud environment that allows data storage of more than 3.2 petabytes (PB), 10,000 end user devices, 850 virtual machines, 420 physical servers, and 430 applications.

“With Commvault, we can reduce our reliance on physical servers and desktops, which means we can focus internal IT resources on supporting our researchers and clients,” Caterini said.

Prior to working with this provider, UConn Health used four different backup systems to protect against loss. However, it still depends on metal data recovery. In one case, a server failure resulted in months of research being compromised. The organization now enjoys both security and flexibility from its data storage solutions.

“Comvault gives us complete control over our corporate data and intellectual property,” Caterini said. “We can now move cloud workloads more easily between service providers, which means we can take advantage of the best rates. This has reduced the cost per cloud server by about 20%.”

industry: Medicine and higher education

Cloud storage products: Commvault Complete Backup & Recovery, NetApp Cloud Backup, NetApp Servers and Microsoft Azure


  • $20 million in cost avoidance achieved by choosing cloud computing in favor of building a new data center
  • 85% reduction in expenses associated with storing 1.75 petabytes of research information
  • An average 20% reduction in cloud server operating costs by streamlining the migration process between cloud providers as needed

3. spider

Ankabut is the largest ICT provider focused on the education industry in the United Arab Emirates (UAE). The company’s current reach extends to more than 35 educational institutions spread across 80 campuses. Ankabut’s services include cloud computing but extend to equipment room, vault hosting, managed support, training, and more.

Spider leaders envision creating the best education-related cloud environment in the UAE. I’ve done this with various solutions from Huawei, including a full-stack hybrid cloud. Ankaboot’s decision-makers also wanted to make a significant contribution to the position of the UAE in the global educational landscape. These executives realized that the right technological solutions could make the country more competitive and adaptive with progress.

This project represents one of the largest investments in the education sector in the UAE in 2019 and will do so Strengthening the UAE’s position as a regional leader In educational services, explained Fahim Al-Naimi, CEO of Ankabut. “Huawei’s technology allows us to provide cloud services to our partner institutions across the UAE, making the academic process more efficient, reducing expenses and enhancing collaborative work to benefit education and research facilities alike.”

industry: Educational Technology

Cloud storage products: Huawei CLOUD Stack and CloudFabric


  • Cloud storage and access is available for educational and research institutions across the UAE
  • Users can access smart campus management, e-learning, and interactive education

4. VBO . tickets

Since its inception in 2012, VBO Tickets has been an amazing success and sells nearly 2.5 million tickets annually. However, executives noted that there was room for improvement. Therefore, VBO Tickets has requested the assistance of Mission Cloud Services to positively change its current use of cloud storage and computing products from Amazon Web Services (AWS).

“We didn’t have our load balancing capabilities Required to handle nails We also wanted to make it easier to scale our cloud environment to accommodate the expected continued growth.”

Finding out the best way to move forward was not easy.

“We initially thought about hiring someone to manage our AWS architecture, but our strength is in the coding, so our focus should be here. We knew we could improve our coding output by relying on a third party that specializes in AWS for a redesign,” Boehme said. Our cloud environment.

The hard work paid off and enabled VBO Tickets to open a new office in South Africa. I also started using AWS in Germany to reach European customers.

One of the cloud storage changes was moving the ticket database from a shared database to a managed AWS Relational Database Services (RDS) database using Microsoft SQL to separate shared resources and improve overall performance. The Mission Cloud Services team also used AWS CloudTrail for logging purposes and AWS CloudWatch for infrastructure monitoring.

“Thanks to Mission, we now have a high-performance cloud hosting environment that can scale as necessary,” Bohme explained. “We can easily add more web servers and expand our database capacity. These capabilities are vital because the older we get, the more prepared we need to be for events that can cause sudden increases in ticket buying activity.”

industry: event tickets

Cloud storage products: Amazon Web Services, AWS CloudWatch, AWS CloudTrail, and Mission Cloud Services


  • Ability to scale compute and storage resources as needed when expanding Facilitating a cloud-based development environment that accelerates code changes, testing, and deployment
  • Introduced a secure load balancing solution to handle high traffic within the cloud environment

5. Sesame Workshop

Sesame Workshop has several decades of history, reaching millions of children around the world to educate and entertain. However, executives have found that their reliance on traditional IT infrastructure limits their ability to grow with its international audience.

The organization relied on two physical data centers at the time, each serving different purposes. However, this approach made server maintenance and other necessities difficult, particularly due to the organization’s meager workforce.

The company began looking for a managed services provider. Shadrach Kestin, Senior Vice President of IT and Digital Media Engineering at Sesame Workshop, explained some of the characteristics that an organization should have.

“High availability, scalability, security, seamless integration, and hybrid resilience, At the same time“Cost control were all key factors in choosing a platform and partner,” Kestin said.

Sesame Workshop has chosen Rackspace to meet its needs. The subject matter experts at Rackspace were exceptionally helpful in guiding the transition, mainly because the organization was new to cloud computing.

“This information was important to us because uptime, flexibility, performance and scalability are important to us,” Kisten explained. “We needed a lot of architectural guidance in terms of database, high availability, redundancy, access, and security. It was invaluable.”

One of the key changes was the move of Sesame Workshop from a managed services environment to a hybrid public-private cloud on AWS. Completing this step gives the organization an integrated and connected infrastructure that supports workflow automation.

The organization’s use of cloud computing proved so successful that its next steps were to migrate its mail server and part of its data center to Microsoft Azure.

“Moving to the cloud requires a shift in the mindset of your internal teams, but for us, it’s not that hard because they see it working,” Kisten said.

industry: children’s media

Cloud storage products: Rackspace Fanatical Support for AWS, Rackspace Support for Multicloud and Hybrid Managed Cloud, Microsoft Azure


  • A hybrid cloud created that provided the necessary flexibility and scalability that allows Sesame Workshop to gain cross- and cross-platform agility (OTT)

Leave a Comment