Elevating CBD product packaging and branding using AI to ensure consumer interest, retention, and conversion

Within the highly regulated CBD industry, it is difficult for brands to advertise their products through the same depth and diversity of channels afforded to companies in other categories. Due to the compliance regulations, CBD brands have limited options when it comes to promoting and selling their products. As a result, CBD companies generally have to rely on direct-to-consumer displays, in-store displays, and product and packaging designs. While brands outside the CBD category can harness the power of social media and online campaigns across mainstream ad networks and retail media networks, to increase brand awareness and sales.

Adding to this difficulty, the CBD industry is saturated with new entrants, retail locations and unique products all vying for the attention of the same consumer base. An image that is already immersed in the images of the brand and products. The average consumer today is exposed to Millions of stimuli and hundredsif not in thousandsof visuals on a daily basis.

Personalization in CBD images attracts consumers

This increased exposure to personalized images and environments delivered via live streaming services and social media algorithms has made consumers accustomed to experiences tailored to their unique preferences and behavior, and has now grown to anticipate increasing levels of personalization. People need to see themselves in the products they buy; In fact, 70% of consumers say they are more likely to purchase a product from a relevant, personal experience page, while 30% of shoppers say they won’t buy a product if the visuals are missing or of low quality. And in an age where product images are the single most important factor in a purchasing decision, developing engaging and engaging visual content has never been more important.

With the strict restrictions of CBD marketing and advertising, combined with a highly desirable target audience, many brands have turned to new technologies such as computer vision and AI-powered image analysis software. These tools help brands better understand the visual desires and needs of their customers, and ensure that all of their visual content is optimized to resonate both in the store and across the digital shelf.

Putting AI at the center of CBD visual marketing

Recent advances in machine learning and artificial intelligence allow brands to gain deeper insight into the visual preferences of their consumer audience. Using an AI-based approach allows brands to understand how their ideal consumer audience perceives visual content, and most importantly, provides advertising, e-commerce, marketing, and Insights teams with the ability to identify and understand the visual elements that motivate consumers to view and buy products.

These advances in artificial intelligence and computer vision technologies can be leveraged to understand the visual preferences of a unique consumer audience by analyzing the massive range of interactions online shoppers have with digital images on a daily basis. The images that a particular audience interacts with and is exposed to are very different based on where they shop, the brands they are influenced by, and the content they choose to consume.

By collecting and analyzing this information, AI technology is now able to detect patterns in brand and product images that are particularly attractive and engage with different consumer audiences. in thousands A unique visual element that influences what makes any given image attractive to the audience Elements such as composition, layout, color schemes, landscapes, form use, shadows, object placement, rotation, lighting, and hundreds more.

This data and unsupervised learning can be used to model an audience’s visual preferences and generate predictions about how likely an image is to attract the attention of a particular audience and elicit a positive response from it. With this new capability, marketing, creative, e-commerce, and insights teams are now able to measure the effectiveness of their visual content, test massive amounts of new content, and even analyze competitive offerings to understand which brand is best to win with premium consumer audiences. All in real time. The result is accelerated testing and research processes, an increase in digital and physical traffic, increased conversions and sales, simplified creative decision making, and new competitive intelligence.

Leveraging AI-based development of in-store CBD displays

When it comes to standing out on the physical shelf, brands are taking advantage of new AI-powered image analysis capabilities to better understand how to design the most effective and attractive in-store displays, packaging, and products. Elements such as color, use of illustrations, images on packaging, text size and placement, composition and layout for target audiences can be improved by doing tests on different concepts and formats and selecting the option that is expected to resonate with the target audience.

By using AI to improve in-store designs and appearance, CBD brands can dramatically improve time finding on shelves and in-store sales, all while dramatically reducing search and concept testing times and creating a valuable new source of competitive visual intelligence.

Jehan Hamidi, founder and CEO of visit, an expert in computational social sciences whose work includes important advances in artificial intelligence, computer vision, consumer insights and e-commerce. Prior to launching VIZIT, Hamidi worked at Crimson Hexagon with leading global brands including Google, Twitter, Walgreens, Toyota and Paramount Pictures. Hamidi founded VIZIT, powered by patented visual artificial intelligence and a database of more than 1 trillion Visual cues that influence consumer behaviour, to help companies measure, understand and improve their visual brands to increase sales, engagement and communication with target audiences.

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