Catalog management company acquires Internet Video Archive

Stephanie Prang

Media and leisure catalog administration firm Cloth has acquired the Web Video Archive (IVA).

For the previous eighteen years, IVA has supplied promotional content material for movie, tv and video games to among the media business’s greatest names. The IVA database accommodates leisure trailers, in addition to film and TV metadata. IVA additionally supplies insights into what titles are trending each day, scores, future releases, and hyperlinks to the place to view or buy content material.

“The acquisition permits Cloth, whose purchasers embody Warner Bros. Discovery, Paramount World, HBO, MGM and FOX, to ship better worth by immediately matching titles to the IVA library, and enabling information sharing throughout Cloth purchasers,” in response to a launch. firm.

“With mutual prospects calling for IVA to combine with Cloth, it was clear that our two providers have been very complementary,” Rhodes Mason, President of IVA, mentioned in a press release. “Cloth’s potential to attach provide chain methods in addition to handle administration and enrichment is a pure match for IVA. The mixture of enrichment and information matching, plus the flexibility to replace tens of hundreds of thousands of customers throughout IVA’s content material discovery platforms immediately, can allow this profit. IVA prospects with real-time information on the level of creation and provides Cloth prospects better management over the supply of the information. The mixture of the 2 corporations will allow prospects to effectively leverage the entire new and revolutionary leisure merchandise that exist at the moment and sooner or later.”

Based in 2018, Cloth manages greater than 20 million addresses for its prospects.

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Rob Delph, CEO, Cloth

“Integrating IVA providers natively into the Cloth platform will assist us extra simply standardize our prospects’ handle catalogs, present insights into their advertising, and validate their licensing throughout streaming platforms,” Rob Delph, Cloth CEO, mentioned in a press release. “On the finish of the day, this acquisition is about listening to our prospects’ wants, and arising with methods to ship extra worth by our instruments and providers. This acquisition will speed up Cloth’s potential to effectively and cost-effectively handle buyer handle catalogs in a single location, and allow the sharing of that info with higher management and accuracy.”

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